Every business, whether you’re a small business or large corporation has it’s own sweet spot when it comes to what digital marketing channel they prefer. So what’s the difference between Facebook ads and Google ads?
Looking to optimize your Facebook advertising strategy? Here’s a few quick tips on how to make 2019 your best year yet in Facebook Advertising!
CHOOSE THE RIGHT TARGET AUDIENCE
What does this mean? Facebook’s ad platform comes down to your audience’s demographics; data points such as age, location, job, and interests assure you’re reaching the right prospects.
TEST DIFFERENT FACEBOOK AD TYPES
- Looking to drive app downloads?
- Need to show off products and offers?
- Want to advertise your latest webinar or case study?
Play around with some Facebook ad types to drive traffic. Long gone are the days when single image ads were all you had to go off. Dip your toes into the creative ocean of Facebook advertising!
- Carousel Ads
- Video Ads
- Lead Ads
- Canvas Ads
- Product Catalogue Ads
- Slideshow ads
- Dynamic Ads
TAP INTO THE POWER OF FACEBOOK RETARGETING
- People who have previously visited your website
- People who have made a purchase on your site in the past
- People on your email list
- Lookalike audience can introduce you to totally new users who are likely to engage with your content.
RUNNING BUDGET-FRIENDLY FACEBOOK ADVERTISING STRATEGY
Testing your ads
- Ad types
- Ad Copy
- Offers, incentives, and lead magnets
- Campaign Budget Optimization
USING CAMPAIGN BUDGET OPTIMIZATION
What is CBO?
Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign’s ad sets. So this means Facebook automatically and continuously finds the best available opportunities for results across your ad sets and distributes your campaign budget in real time to get those results. It can be a lot more effective in finding winners while reducing costs on under performing ads.
Facebook will be making CBO (Campaign Budget Optimization) mandatory for all accounts in September 2019 so it’s good practice to start implementing this in your overall Facebook advertising strategy and A/B test one campaign with CBO vs. without CBO.
Use these tips and tricks to crush your Facebook ad goals for 2019!
Are you struggling to get sales or more leads, clients or customers? Contact us today and book a free strategy call with our Vancouver Facebook Ads expert.